Gary did it by continuing to stress

Gary did it by continuing to stress his skills and using Q statements. He was sure to let the employer know of the value he could contribute to the company, and he made himself absolutely irresistible. Earning $14,000 in the space of a 45-minute negotiation is certainly time well spent!

Benefits and Your Total Compensation Package
You don’t have to end your salary negotiations with the salary discussion. You can negotiate for just about anything. Here are some obvious and not-so-obvious factors to be considered in your total compensation package:

Relocation fees

Sign-on bonus

Life, disability, and accident insurances

Medical, dental, vision, and counseling benefits

Paid holidays

Vacation days

Health spa or gym membership

Company car

Mileage reimbursement

Training and education reimbursement

401(k)

Profit sharing

Commission structure

Bonuses

Performance and salary review after 90 days

Stock options

Telecommuting (working from a computer at home)

Flextime

Child care reimbursement

Company-sponsored discounts on goods and services

Parking reimbursement

Commuting reimbursement

First or business class airfare

Expense accounts and company credit cards

Taken from : Fearless Interviewing - How To Win The Job